If you’re a speaker, coach, business owner or some other type of entrepreneur, you may have heard how important it can be to write a book to showcase your expertise and gain more exposure.

Even if you’d like to be an author, the thought of writing a book if you don’t know what you’re doing can be overwhelming — so much so that you might not even get started.

So, here are 10 Easy Tips for Writing a Non-fiction Book.

1. Know Your Ideal Audience. To have any kind of impact, you need to know who you’re talking to. If you try to speak to everyone you really reach no one.

2. Know Pain and Provide a Solution. People read these types of books to solve their problems. And it’s great if you have a unique and exciting solution. Don’t just regurgitate what everyone else is saying. You’ll stand out if you say something new.

3. Determine the Number of Pages. Let’s say something between 150 and 200 pages. Short is good in my opinion because today’s reader has a short attention span. They want you to get to the point and deliver the goods. You want something substantial enough that it feels like a book and covers what’s necessary but you don’t want it so long that you lose your reader.

4. Brainstorm the Chapters. (Or re-purpose) If you already have some kind of coaching program, you can base your book on that, or vice versa. If you don’t have a coaching program, creating a book could help you to develop one. Or you can just do a brain dump, dividing your material into topics for chapters.

5. Fill Chapters with Bullet Points. Once you’ve got the topics for your chapters, go in and fill each chapter with maybe 10 bullet points you will later fill in with the most important information for that chapter.

6. Set a deadline. Someone said that goals are dreams with deadlines. If you don’t set a deadline, your book may never see the light of day. Set a realistic goal and stick to it.

7. Set a Writing Schedule. Without a writing schedule, you may never write your book. It’s so easy to let other things get in the way. So set a realistic, manageable writing schedule you will really follow. Some people write every day. Others write five days a week. Some write only on weekends or even less frequently. Don’t get overly ambitious. Make it something you’ll really do.

8. Shut Off All Distractions During Writing Time. This is really important. Shut everything off so you never have an excuse to answer the phone or check a notification. These are deadly to getting things done.

9. Apply the seat of the pants to the seat of the chair. The first person who ever told me this was my journalism teacher in college. You must apply the seat of the pants to the seat of the chair — and keep it there!

10. Start Writing! Just let go and write. Give yourself a break from self judgment and let it flow. For the first draft, I like to just keep going and not look back too much. Save the editing for later or it can become an excuse for not moving forward.

We will discuss writer’s block and overcoming it in a future blog, just in case you’re letting that stop you.

So no excuses. Get going on your book. Any questions, feel free to ask them. In fact, let me know what kind of book you’re writing.