This video gives an insight as to why those of us who feel compelled to tell our story need to do so. Because it’s not just for us.

The video a little hard to watch, but it tells an amazing story.

Just before his 30th birthday, Hiro Fujita, Planning Director for McCann Erickson in Tokyo, learned that he had ALS, also known as Lou Gehrig’s disease.

Despite losing his motor function, he wrote a book with the aid of eye-tracking software.

He was spurred to do so — and to found the END ALS Association — because of his desire to alleviate the suffering of others.